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Media Markt changes and brings Lighthouse

In times of crisis, MediaMarkt tries to convince his customers with Lighthouse branches. The group promises a lot from the new concept.

Berlin-Anyone who has always longed for a larger event factor during the shopping at Media Mark twill probably get their money's worth in the newly opened Berlin Tech Village. In the Alexa shopping center, the German electronics store wants to offer its customers more spectacles through a new Lighthouse branch (German: lighthouse)-and sometimes master the current crisis.

The

mother corporation from MediaMarktsaturn is crisis-debt of 2.5 billion euros is

Recently there was less good news for the financially battered trading group Economy, which belongs to the MediaMarktsaturn Retail Group. Both electronics dealers are affected by the branch death, Economy now burns money every day, reports the welt. According to this, the group's debt recently increased by almost one billion euros to 2.5 billion euros.

As a result, the electronics retailers Saturn and Media Market recently announced that they wanted to do without usual discounts immediately after the start of sales of products. The falling share price and the loss of sales in the group management in times of inflation and increasing energy prices will probably ensure one or the other worries.

Lighthouse branches throughout Europe ensure confidence in Mediamartkatsaturn

But in the current crisis there are also gratifying news for the parent company of MediaMarktsaturn. Finally, the branch concept Lighthouse, which has been successfully tested in European cities such as Rotterdam, Milan or Rome, was recently presented in Germany, reports the Funersmittel Dating.

After the renovation, which lasted more than four months, the customers in Berlin's Alexanderplatz awaits the 8000 Parameter Tech Village Berlin. On four floors, customers find 40,000 items (more service news on ).

After the renovation, the Lighthouse Tech Village Berlin should now convince the customers

Thanks to several innovations, customers should feel more comfortable there: These include not only a more modern design, better service and a barista coffee bar, but above all brand boutiques and the six experience areas where customers can test products.

In the 35 brand boutiques placed around the classic sales area, partners of different areas present their products. Depending on the department and to match the central sales area, for example, corporations such as Apple, Mile or JBL offer their goods in Showrooms.

Showrooms, coffee offers, experience space-customers should enjoy better service

The impression that it is not only a classic electronics market, but also a kind of trade fair, is part of the group strategy, reports LA. in the Tech Village Berlin is all year round, said Jörg Bauer, COO Media-Markt-Saturn Germany, for the opening. In order to always remain up to date, the customers can get an overview of the trendy trends in the industry every day.

MediaMarktsatur promises a lot of the new Lighthouse markets. In the locations established across Europe, the concept was very well accepted and proved to be economically successful, explains Karsten Weinberger, CEO of Economy and Media-Saturn of the LA. However, the group did not want to comment on the expected sales and possible number of visitors.

Concept Economically successful MediaMarktsatur builds branches throughout Europe in Lighthouses

Consumers who would like to try out products and also have a soft spot for coffee can soon look forward to furthering tech villages in Germany.

So far, however, there are no concrete and reliable information. The next Lighthouse markets are to follow in Vienna and Madrid this year.

Rubric list picture: © Imago / Scoring

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